Fintech Mobile App Case Study
+40% Customer Lifetime Value (LTV) via Email Workflows
Client: NeoPay•
Email MarketingSMS AutomationSegment Rules
LTV Increase
0%
Monthly Active Users
0%
Attributed Revenue
0L
Client Overview
NeoPay is a mobile payments app. While user acquisition was steady, active user retention and transaction volume were declining.
The Challenge
Active users lapsed within 30 days of registration. Push notifications were ignored, and they lacked personalized email workflows to reactivate users.
Our Solution
We integrated active database triggers with Klaviyo, set up behavior-based email sequences offering transaction incentives, and segment rules to target lapsed cohorts.
“Cliqora mapped out our user retention flows. Our app transaction volume increased by 40%, and customer churn fell significantly.”
Divya Teja
Growth Head, NeoPay