The Ultimate SEO Checklist for New Websites

Launching a new website is an exciting milestone, but without proper SEO mapping, your site will remain invisible in search engine results. This checklist ensures your new domain is configured for search visibility from day one.

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1. The Setup Essentials

Before writing content, establish your measurement and diagnostics base:

• Google Search Console (GSC): Verify ownership of your domain.
• Google Analytics 4 (GA4): Configure data streams and retention limits.
• XML Sitemap Submission: Submit your sitemap in GSC.
• Robots.txt Configuration: Set crawl paths and disallow admin pages.

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2. On-Page Configuration

Verify that every page is structured for search indexers:

1. Title Tags & Meta Descriptions: Keep titles under 60 characters and meta descriptions under 155 characters.
2. Heading Structures: Maintain a clean hierarchy (one H1 per page, followed by logical H2/H3 elements).
3. Descriptive Image Alt Text: Always include descriptive alt text for accessibility and image search indexing.